Many cyclists and endurance athletes know the importance of keeping the body hydrated as well as nourished when riding or working out. There are many energy drinks and foods on the market that are supposed to be healthy and filling. The problem is that they often contain harmful chemicals or taste so bad that they are difficult to eat or drink. Enter Dr. Lim who has produced a much better tasting drink as well as co-authored a cookbook that offers cyclists natural alternatives to the norm.
The drinks for athletes on the market today are chock full of carbohydrates and sugars rather than healthy ingredients. Cyclists must have food and drinks that can be consumed while they are on their bicycles but that also offer nutrition, not just energy. Sadly, most of the sports drinks that are available can also affect the stomach in a very negative way, creating rot gut.
This is why Dr. Allen Lim started working on energy drinks and foods that offer the boost needed by cyclists without all the bad ingredients. He started with an energy drink that was made up from natural ingredients rather than artificial flavors. The main goal was to come up with a drink that would offer the hydration without upsetting the stomach.
From this research, Dr. Lim found that by using real fruit flavors, such as lemon & lime, raspberries, pineapples, and oranges, he could create his "Secret Drink Mix". With all natural ingredients, there are no harsh chemicals that would make the stomach feel sick and the energy was all natural. He gave this to cyclists during races and they actually preferred this secret drink over the name brand sponsored drinks.
After the success of the "Secret Drink Mix", Dr. Lim decided to tackle the flavor lacking power bars by coming up with his own recipe. He started with rice and then added natural ingredients to make a rice cake that was flavorful as well as energizing. Skratch Labs was the byproduct of his research and is now one of the quicker growing companies in the sports nutrition niche.
With the meteoric rise of his company, Dr. Lim needed to move out of his home lab and into a building that could sustain his new business. The company is currently located in Boulder, Colorado, and it is not out of the ordinary to see various cycling super stars hanging out and chatting with Lim. If you don't believe us, just take a ride by the shop next time you are in Colorado and see for yourself!
The drinks for athletes on the market today are chock full of carbohydrates and sugars rather than healthy ingredients. Cyclists must have food and drinks that can be consumed while they are on their bicycles but that also offer nutrition, not just energy. Sadly, most of the sports drinks that are available can also affect the stomach in a very negative way, creating rot gut.
This is why Dr. Allen Lim started working on energy drinks and foods that offer the boost needed by cyclists without all the bad ingredients. He started with an energy drink that was made up from natural ingredients rather than artificial flavors. The main goal was to come up with a drink that would offer the hydration without upsetting the stomach.
From this research, Dr. Lim found that by using real fruit flavors, such as lemon & lime, raspberries, pineapples, and oranges, he could create his "Secret Drink Mix". With all natural ingredients, there are no harsh chemicals that would make the stomach feel sick and the energy was all natural. He gave this to cyclists during races and they actually preferred this secret drink over the name brand sponsored drinks.
After the success of the "Secret Drink Mix", Dr. Lim decided to tackle the flavor lacking power bars by coming up with his own recipe. He started with rice and then added natural ingredients to make a rice cake that was flavorful as well as energizing. Skratch Labs was the byproduct of his research and is now one of the quicker growing companies in the sports nutrition niche.
With the meteoric rise of his company, Dr. Lim needed to move out of his home lab and into a building that could sustain his new business. The company is currently located in Boulder, Colorado, and it is not out of the ordinary to see various cycling super stars hanging out and chatting with Lim. If you don't believe us, just take a ride by the shop next time you are in Colorado and see for yourself!
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